WebKite is a small advertising technology company located at our 1936 Fifth Ave. studio. They specialize in marketing inventory on search and social exchanges like Google, Bing and Facebook. They work with major brands in automotive, real estate, healthcare and consumer goods to create highly-specific product ads that motivate buyers to click and purchase. WebKite’s products leverage machine learning for the benefit of the everyday business owner seeking to sell more of their specialized, high-margin inventory. Their core belief is that much of advertising today does not account for the benefits of where technology and consumer behavior intersects – they are fixing that. Read more from the perspective of CEO, Mark Heckmann.
What is one thing people are surprised to learn about your company?
You would be surprised to learn that in our early days, WebKite routinely hired PhD Philosophers and trained them how to code as software engineers. We found that these types of professionals were expert in solving logic problems, which is fundamental to many programming challenges our company faced at the time. It made for a very interesting work environment and a great mixture of intellectual strengths within teams.
What is one goal for 2018?
One goal for 2018 would be to further productize in our key verticals. We “grew up” in automotive, and that expertise created residual opportunities in real estate and healthcare. We have plenty of use cases to solve for in those markets, so I’m looking forward to deepening our understanding and our offerings in those verticals.
Avenu has proven to be a key part of our success. Our company has fluctuated in size over the years, but the diversity of real estate holdings allowed us to move and remain in a tax-advantaged location without disrupting our operation. The staff continues to be very supportive of our business and understanding of any needs we have. I have always liked the residual benefits of being near downtown but locating in an up-and-coming area like Uptown – my team supports local businesses and appreciates how the neighborhood continues to evolve. I personally identify with how Avenu positions it’s coworking strategy as but part of a larger vision; where other office spaces would treat our being there as simply just another rental agreement, Avenu integrates you into its larger roster of promising companies and innovation players. That’s a serious amenity, almost better than the free parking!